Overview
InstaPH is a dropshipping store run by Ben Facciani, focused on launching and scaling winning products quickly. Within his first six months of ecommerce, Ben used Atlas to build and launch his store for a pH-adjusting lipstick — a product he spotted trending on TikTok Shop and brought to Facebook before anyone else.
In roughly one month, InstaPH generated $70,000 in revenue with a 9% conversion rate — while Ben saved an estimated 40+ hours of store-building time thanks to Atlas handling the heavy lifting.
The Challenge
Before using Atlas, building a store was one of the most time-consuming parts of the dropshipping process. Getting a product page done meant:
- Choosing and configuring a Shopify theme from scratch
- Writing all product copy manually
- Installing and setting up multiple apps
- Rebuilding conversion features like bundles and sliding carts
For someone new to ecommerce and learning fast, this setup time was a major barrier to moving quickly and testing products.
The Solution
Atlas eliminated the store-building bottleneck entirely. Ben pasted in his product link and Atlas generated a full product page in under a minute — complete with copy, layout, and conversion elements.
Instead of spending days on setup, Ben could focus immediately on the two things that matter most: finding winning products and running ads.
Key Atlas Features That Drove Results
Because the lipstick was cheap to source (under $1 per unit), Ben used Atlas's built-in bundler to create a buy-one-get-one-free offer. This increased average order value without raising COGS meaningfully — and made it easier to run profitable Meta ads.
The offer was a key part of why the store converted at 9% — well above industry averages.
Results & Standout Metrics
In about one month of running a single winning product, InstaPH produced:
- $70,000 in revenue
- ~40 hours saved on store setup and launch
- 9% conversion rate at peak
- 9,000+ active subscribers
Launch Faster. Look Better. Spend Less.
Start your 5-day free trial today and launch a fully branded, conversion-ready Shopify store in minutes.
Customer Testimonial
"Atlas did exactly what I needed it to. Get my PDP done, so I could focus on my ads and more product research. It bought back so many hours of my time, and is why I'm on pace to hit my first $1m month this April. I'm super grateful for the team and how much better the product has gotten. To anyone who used to be where I was at — Atlas is great. Focus on the super important things like ads and prospect research, and use Atlas as a tool to build sick PDPs, buy back your time, and scale."
— Ben Facciani
Conclusion
InstaPH's $70,000 month shows what's possible when store setup stops being a barrier. Atlas gave Ben back ~40 hours, a 9% converting store, and the headspace to focus on scaling — putting him on pace for his first $1m month.
Ready to achieve the same results?